Designers: TAG Heuer in House
Location: Oxford St London
This Flagship Boutique for the world renowned watch brand Tag Heuer opened in November 2017.The store will hold over 300 watches – the largest collection of TAG Heuer timepieces in the UK.
The 75 square metre store unveils a contemporary design where heritage and innovation coexist with the TAG Heuer’s universes: Sport, Lifestyle, Art & Music and Heritage. The decoration, based on the triangle of the TAG Heuer shield, has been applied throughout the store and inside displays, in shades of pale and dark grey and in smooth and perforated materials. These overlapping layers are a reference to the watch mechanism. The touches of red evoke the brand’s attachment to the world of motor racing.
Reed Harris supplied our Basaltina Stone Project Sabbiata Velvet Porcelain 120x60cm as the main floor finish within the store. This tile which replicates Natural Honed Basaltina offers excellent durability and the perfect minimalistic aesthetic to sit very comfortably in this high end environment.